SIXT starts new partnership in Saudi Arabia

Jun 01, 2020


Press Release SIXT starts new partnership in Saudi Arabia

  • Global mobility service provider signs cooperation with Samara Rent a Car, a subsidiary of Khalid Ali Alturki & Sons Holding Co. “Alturki Holding”

Al Khobar / Munich, June 1st, 2020 – SIXT, the German based international provider of high-end mobility services, has appointed Samara Rent a Car, the car rental, leasing and limousine subsidiary of Alturki Holding, as its franchise partner in The Kingdom of Saudi Arabia. SIXT is one of the largest car rental companies in the world with a fleet of 280,000 cars, in around 110 countries. The partnership leverages SIXT’s extensive experience in mobility for more than 100 years and Samara’s more than 35 years of mobility service experience in the Kingdom of Saudi Arabia. The premium mobility provider will be welcoming its customers at the Dammam International Airport and at its head office in Al-Khobar very soon. Additional branches in major cities and at the relevant airports across Saudi Arabia are planned. SIXT is pleased to strengthen its presence in the Gulf Cooperation Council (GCC) region and offer its customers high-quality mobility services throughout Saudi Arabia. The extensive service portfolio includes everything from classic short-term and long-term rental, leasing business to the exclusive limousine service. The vehicle fleet covers a wide range of models with premium features and offers everything from compacts and limousines to SUVs and all-wheel drive vehicles to ensure that local customers and travelers in Saudi Arabia have the flexibility to choose a vehicle that best meets their specific mobility demands.

Husam Abuamer, Managing Director of Samara: “We are very excited at the prospect of the partnership between SIXT and Samara. This is another milestone in the history of our company. The partnership with SIXT offers significant added value and enables us to drive sustainable growth for the business. It is a unique opportunity and our customers will benefit from the extensive industry and market experience of both companies to offer customized premium mobility solutions.”

Ruediger Proske, Senior Vice President International Franchise of SIXT: “We welcome Alturki Holding and Samara Car Rental as our newest SIXT Franchisee in the Gulf Cooperation Council region. Saudi Arabia is an interesting and growing market with lots of opportunities in the future. Our partnership with Alturki Holding enables us to expand our network considerably and offer our customers comprehensive premium mobility services throughout the Kingdom.”

About SIXT:

SIXT SE has its registered headquarters in Pullach near Munich and is a leading international provider of high-quality mobility services for business and corporate customers as well as private travelers. With representations in over 110 countries worldwide SIXT is continually expanding its presence. The company is characterized by consistent customer orientation, a lived culture of innovation with strong technological expertise, the high share of premium vehicles in its fleet and an attractive price-performance ratio. SIXT was founded in 1912 and maintains alliances with renowned brands in the hotel industry, well-known airlines and numerous prominent service providers in the tourism sector. The SIXT Group generated revenue of EUR 3.31 billion in 2019 and ranks as one of the most profitable mobility companies worldwide.

About Samara

Samara Land Transportation Services Co. launched in 1982, and became one of the most unique providers of car rental, long term corporate lease, and limousine chauffer drive in the Kingdom of Saudi Arabia. Today, the company’s extensive fleet of luxury, economy, SUV, vans and commercial vehicles contains exquisite car brands of the latest models. Samara embraces its creativity in optimizing problem solving and is innovative when it comes to customer satisfaction and service enhancement. The company is striving to excite its customers throughout the car rental experience, focusing on adding value with the latest technology and well-trained employees. Furthermore, Samara is honored to be providing excellence to corporations in the oil and gas industry, airlines, hotels, supporting with charity events and local mega events.


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