Alturki Holding Reinforces Sales Excellence Through Hemmah Training Program

Mar 17, 2024


March 17, 2024 – Alturki Holding is pleased to announce the successful completion of a comprehensive training program under its Hemmah initiative. The training, centered on enhancing sales proficiency through the Alturki Sales System, marks a significant milestone in the company's commitment to employee development and organizational excellence.

The training, which took place on Sunday, March 17th, was meticulously designed as a refresher course on the Alturki Sales System. This system, recognized as a cornerstone of Alturki's sales methodology across the group, has been tailored over the years to align with the organization's unique experiences and successes. This training initiative underscores Alturki's dedication to nurturing a culture of continuous learning and equipping its workforce with the skills and knowledge necessary to thrive in the Digital Age.

Participants of the program revisited fundamental aspects of the Alturki Sales System, including key terminology, techniques, and the sales process. Through interactive sessions, role-plays, and coaching, employees gained valuable insights into building relationships, qualifying prospects, mastering proposals, and closing techniques, among other essential skills.

Hemmah, Alturki's Talent Development Program, remains committed to addressing the training and development needs of employees. As part of its sustainability legacy and in alignment with Saudi Arabia's Vision 2030, it aims to attract, retain, and develop the kingdom's best local talent. By investing in employee development, Alturki not only enhances its sales capabilities but also fosters a positive corporate culture, driving engagement and productivity across the organization.


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