Nov 25, 2025
Riyadh, 24 November 2025 – In a move set to reshape the future of live sport and entertainment venues and major events across the Kingdom of Saudi Arabia, PMY Group, a global leader in technology, intelligence, and experience solutions, has entered a joint venture with leading Saudi Arabian technology and systems integration company Tahreez, a subsidiary of Alturki Holding.
The joint venture will deliver world-class digital, technology, data, and creative solutions to support the operation, enhancement, and commercialization of stadiums, arenas, mixed-use entertainment precincts, and rightsholders that are powering the market to global leadership in sport and entertainment.
By combining PMY’s global expertise with Tahreez’s deep-rooted local knowledge and strategic execution, the joint venture empowers Saudi Arabia’s sports and entertainment landscape with cutting-edge technology, localized innovation, and world-class delivery.
Together, they are creating a powerful platform to design, deliver, and manage future-ready technology environments across the Kingdom—supporting Vision 2030 through digital transformation, operational excellence, and sustainable innovation.
The partnership was announced at the Australian Embassy in Riyadh, as part of the Victorian Government’s Sport Economy Mission to the Gulf.
Paul Yeomans, CEO of PMY, said: “The Kingdom of Saudi Arabia is redefining the global benchmark for sport, entertainment, and culture. Projects like Qiddiya and Diriyah are being developed at unprecedented scale and empowered by the latest in next-generation technology. We are incredibly proud to partner with Tahreez and the broader Alturki Holding company on our expansion into the Kingdom, and most humbled by the opportunity to play our role in this most transformational time.”
Rami Alturki, President & CEO of Alturki Holding, commented: “This collaboration marks a major milestone in our ongoing commitment to support the Kingdom’s transformation. With PMY’s international track record and Tahreez’s local delivery capability, we are uniquely positioned to power the next generation of world-class venues and experiences.”
Badr Alshathry, Chairman of Tahreez, said: “Our partnership with PMY represents a strategic step toward localizing advanced technologies and supporting the Kingdom’s digital transformation. It enhances the infrastructure of the sports and entertainment sectors and contributes to achieving the goals of Saudi Vision 2030 through solutions that combine global expertise with local knowledge to create lasting impact.”
Francesco Fidicaro, Managing Director of Tahreez, added: “We’re not just deploying technology — we’re shaping the future of how people engage with entertainment, sport, and live events. With demand accelerating across the Kingdom, our joint venture is ready to deliver lasting impact.”
Tahreez Sport & Entertainment will operate with full and exclusive use of all PMY brand marks and intellectual property in the region and reinforces PMY’s commitment to delivering its global leading solutions via authentic, trusted, and reliable partnerships in the market.
Through Tahreez, clients in Saudi Arabia can now experience the best of what the sport and entertainment world has to offer — customized to their needs and delivered locally.
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